Basic principles of photography. The photographic genres. The pictorial composition. The frame. Angles and axes of shooting. Using an SLR (reflex) digital camera in automatic and manual modes in RAW format. Focusing, depth of field, light temperature and white balance, light reading, aperture, overexposure and underexposure, shutter speed, focal length, ISO factor. Creative modes and presets. Shooting in natural and artificial lighting. Photo of day and night. Photo studio and the use of the flash. Work organization, methodology, image processing in RAW format and creation of a final image. Creation of a photographic presentation.

Importance of conceptualization in the creative process of graphic design. Definitions and terminology. Difference between concept and idea. Process, principles, and steps of systemic design. Ideation process. Training in creativity. Articulation of ideas and the elaboration of abstract concepts. Creation and collective creativity. Formal elements and visual components in the design of a project. Case studies.

Using a Raster image manipulation software. Fine selection and import of images from another graphics application. Masks and extractions. Filter and distortion and effect correction with filters. Special effects and special filters. Composite images. Using filters and layers. Palette of specific colors and fit. Use of shapes and styles. Use of textures and color attributes. Opacity mapping techniques. Adjusting hues and saturation. Design of a composite image. Advanced photographic retouching and varied exports.

Distinction between composition and typing. InDesign fonts. Setting fonts, styles, sheets and tabs. Kerning, widow/ orphan word break for a professional disposition. White space, contrast, alignment and indentation. Layout techniques. Special formats of typographic projects. Grids and special characters in typography. Logo, capital letters, and ligatures. Tables and layout options. High-resolution display.

Introduction to InDesign software, configuration, optimization and use. Basic concepts of the layout and processing of typographic content. Formal elements and drawing tools. Image and text box. Manipulation and transformation of objects. Import, edit and format content. Use of templates. Paragraph and character styles. Special characters. Table of contents and cross references. Creation and management of books. Professional and business documents. Multi -document project. Prepress and printing techniques. Electronic publishing techniques. Advanced features of layout software. Presentation of a project.

Role of a graphic designer in the production of documents for printing. History of printing. The types of print frames. The resolution and lineament. Various printing techniques (digital, offset, typographic, flexographic, screen printing, etc.). Prepress. Image resolution, dot gain, and total ink ratio. Black backed. The support white. Four-color process management. Spot colors (PMS). Types, quality, structure, and paper sizes. Binding and finishing. Traditional and technological printing.

The history of packaging. Nature and utility of packaging product design. Labels, basic and various forms of packaging. Folding cardboard, tubes, trays and other forms of packaging. Rigid boxes, corrugated containers. Display stands at the points of sale. The cutting dye. Technique and methodology for preparing files for printing according to the chosen technique. Design and color considerations in the packaging. Environmental issues and trends in packaging. Cultural and legal considerations. Packaging legislation.

Advantages and disadvantages of different media. Current trends. Introduction to advertising and advertising design. Marketing mix. Creativity in advertising. Knowledge and understanding of the market and the target audience. False perceptions in advertising. What's important in an ad, what works and what does not work. Source of ideas and where to look for ideas. Appearance and effectiveness of an ad, i.e. visual elements, formats, styles, typography, and graphics. Text in an ad. Choice of  media and advertising campaign. Moral and cultural considerations.

Introduction to the use of an interactive multimedia creation software. Basic principles of animation. Animation in ActionScript3 and HTML5. Drawing tools. Animations by simple and complex key frames. Two-dimensional animations. Matrix and vector images. Interpolation of shapes, alpha channel, colors, and movements. Use of symbols, sound, buttons, and navigation components. Produce an animation using sequences. Control the playback of a simple animation or one composed of sequences. Import and control library contents and external content (sound, image, video). Optimization of the loading process and performance. Publication of documents.

Print production and electronic prepress. Image manipulation software. Color management. Layout. Dynamic publishing. Proof copy in electronic form. Digital and variable data printing. Creation of proofs and single-page and multi-page prepress documents. Resolution. Acquisition of digital images. Importing scanned images. Professional software for creating documents in PDF format. Types and formats of files. File management, preparation for printing and web deployment. Post print and finish.

History and introduction to the "World Wide Web". Networks, domains, servers, and languages. Basic concepts of HTML and XHTML. Browsers and servers. Tags and attributes. Structure of an HTML file. Insert text and images onto a page. Basic styling of a page and text us ing CSS. Hierarchy of contents and headlines. The concept of container. How to set up, position and display containers on the screen. Basic composition grid. HTML5 and semantic tags. Tables and forms. Navigation and hyperlinks. Using images and wallpapers. Planning and designing a site. Cutting and assembly of an interface. Notions of accessibility and referencing. On-line activation.

Characteristics of a professional portfolio. Format and expected level. Labeling elements of a portfolio. Repairing a portfolio. Assessment of its strengths and weaknesses and the overall quality of the portfolio. Maintenance of a portfolio. Copyright laws and ethics. Legal implications of the use of unauthorized documents. What to protect and how to protect your work. Transportation considerations or electronic shipping. Personal promotion resources. Identification of clients and potential employers. Identification of employment counselors, professional publications, professio nal organizations, trade shows, and seminars. Interview simulation and portfolio presentation.

Fundamental notions of audio. Introduction to sound editing software. Create mono and stereo audio files. Perform sound editing. Adjust the amplitude and the balance. Copy & paste sound samples. Creating multitrack audio montages. Audio capture. Improvement of an audio file. Filters and effects. Backup, compression and exporting. Basics of video e diting. Introduction to video editing software. Tools and techniques of assembly. Improved sources. Color correction. Transitions, filters and audio & video effects. Export and import audio tracks. Backup, compression and export. Introduction to animation software and special effects video. Animation, color adjustments, deformations and transformations, extraction, use of the green screen, compositing, use of cameras and lighting in a 3D environment. Related uses of the three software. Exporting multimedia elements for use in interactive production.

Environment of a "wysiwyg" type web editor, interface, tools, and functionalities. A website tree. Creation of pages. General structure and alpha version. The page templates. Insertion and management such as text and images, hyperlinks, clickable maps, tables, video and multimedia elements and interactive elements. Management of styles in CSS. Forms creation. Creation and use of SSI (Server - side includes). Creation of fluid sites. Use and management of SPRY elements.

Professional portfolio - quality level and professional standards. Marketing perspectives of a portfolio. Adaptating the portfolio according to the recipient. Selection of the elements that will be part of the final portfolio. Identification of possible shortcomings in selected parts and creation of new ones, if necessary. Assembly. Development of a web portfolio and a portable portfolio. Resume writ ing and cover letter. Presentation techniques. Preliminary presentation of the portfolio and collection of comments. Official presentation of the portfolio to the public.