The workplace of the twenty-first century demands excellent communications skills. The focus of this course is on learning writing techniques that ensure effective business communication.

The course is designed to reinforce essay composition skills and introduce students to the practice of writing for academic purposes. It will prepare students for work in high level English courses in which research writing is a requirement. It introduces basic research writing skills including: conducting research, note taking, paraphrase, summary, direct quotation, positioning, and MLA or APA style citation. The course will place equal or greater emphasis on macro-level composition skills such as: essay structure, paragraph structure, coherence, unity; and micro-level skills such as: sentence structure, grammar, vocabulary, spelling and mechanics. The course is delivered in conjunction with Communications 1: Effective Business Writing, some writing skills meet the objectives of both courses.

Students will explore both basic and more advanced features of presentation software, while creating visually attractive and effective presentations. The key elements of public speaking are learned and practised within this course and applied in future courses in the program.

This module explores a variety of topics in business organization, operations and management. The history of business in Canada and major forms of business ownership are discussed. Students learn about planning and organizing the structure a business enterprise, managing and maintaining its operations. The concepts of quality and productivity are introduced. The use of the latest information systems and communication technology in conducting business is also covered.

An introduction to Canadian business law is provided by using the case study approach that leads to a grasp of the key elements. The emphasis is on the application of the law to practical business situations.

• The Canadian Legal System
• Torts Affecting Property and persons
• Unintentional Negligence
• Formation of Contracts
• Factors Affecting the Contractual Relationship
• The End of the Contractual Relationship
• Sales and Consumer Protection
• Priority of Creditors
• Intellectual Property

Major economic variables affecting a business including interest rates, GDP growth, and forces of supply and demand are examined.

Marketing and sales are the key elements in the success of a business. This course provides an overview of the many elements of marketing, including developing, pricing, promoting, selling, and distributing various types of goods and services nationally and internationally.

• The Nature of Marketing
• The Marketing Mix
• Target Marketing and Market Segmentation
• Market Research
• Consumer Behaviour
• Product Development
• Promotion and Advertising
• Pricing
• Distribution Channels
• Personal Selling Skills
• Social Responsibility and Ethics
• International Marketing

This course highlights the growing business model of electronic commerce. Study the changing relationship between business and the online community by examining issues of website design, Internet security, data exchange, Internet marketing, and electronic financial transactions. Legal and intellectual property issues are also discussed.

This subject provides the student with a basic knowledge and understanding of psychological concepts that can be applied in the subjects that follow.

This course investigates the dynamics of human behavior within the context of organizations. Three levels of analysis are focused upon: individual, group and organization. The goal is to develop analytical skill to decrease the number of unintended consequences occurring because of the interface between human nature and organization rules and structures.

Employees are the most valuable asset of a business and all aspects from hiring to performance appraisal are examined utilizing the case study approach.

A business plan is critical to a new business venture. Students will examine the step-by-step process of logical analysis of every aspect of the proposed business, and develop strategies to combat the principal risks that will face the business owner-manager.

Project Management is of paramount importance to all organizations to improve effectiveness and efficiency. This course utilizes the popular Microsoft Project applications program with realistic case studies and step-by-step guidance.

• Project Management Phases and Goals
• Compare the Gantt Chart and Network Diagram Views
• Enter and Edit Tasks, Durations, and Task Dependencies
• Expand, Collapse, Move, and Filter Tasks in Network Diagrams
• Assign Resources and Costs to Tasks
• Update Tasks that are on Schedule or Behind Schedule
• Update Tasks that are Ahead of Schedule or Partially Complete
• Copy and Export Project Data to other Microsoft Office Applications
• Copy and Import Project Data from other Microsoft Office Applications

This course will explore strategic leadership skills and practices. You will learn to define an organization’s mission, formulate strategies, implement guiding principles and establish clear direction and purpose. By the end of the course, you will develop enhanced strategic thinking, analysis and judgment abilities. This leadership course is worth 3 credits towards your bachelor degree.

As global trade barriers come down, Canadian companies must learn to compete internationally. This course introduces the fundamentals of international trade. Students will learn to apply the skills and knowledge needed to perform export/import readiness diagnostics and initiate a variety of export/import planning process for companies involved in international trade.

This course is designed to equip students with interpersonal skills identified by employers as essential for success in the professional world. Using a variety of instructional methods including case studies, group exercises, and discussion, students learn and practice key communication skills.

In addition to learning career-oriented skills, students learn how to get a job in their chosen profession. Our Employment Services department will assist the graduate in resume writing, as well as preparing for job interviews. Our staff is sensitive to current job market trends and the needs of employers in each local market. Our graduates receive guidance and training to use career tools that help job seekers build a better resume and cover letter, manage an online portfolio, hone interviewing skills, and develop a personal brand online. Students will have the use of a computer lab which has unlimited Internet access, as well as job search resources. Facilitators will also be made available to advise on job finding resources, interview skills and techniques and to carry out mock interviews. This course also looks at the planning, preparation, execution, and follow-up stages of an interview: How people find jobs; Employer expectations; Presenting an enthusiastic attitude; Focusing on the right job and the hidden job market; Transferrable skills; Thank you letters; Effective telemarketing; Handling objections, self-confidence, and self-esteem; Individual counselling and coaching.