Diploma Program
This program can be offered at the campus(es) below. Please contact the campus of your choosing for program availability and delivery methods.
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In Person (On Campus)
Distance (Online)
Hybrid
CDI College's Business and Digital Marketing Management diploma program provides training in traditional business combined with digital marketing skills.
It covers the shift to digital, mobile, and social media marketing, and includes business analytics training and a 100-hour practicum for real-world application of skills.
CDI College is registered as a career college under the Ontario Career Colleges Act, 2005.
Student Success Strategies [SSSO]
The purpose of this course is to optimize learning through equipping students with effective study techniques. This course also provides an introduction to personality styles that will be encountered in the workplace and allows students to practise appropriate and productive interaction between the various styles. Emphasis is placed on the types of communication that work best with each style in order to achieve a good working relationship and to manage and resolve conflicts that arise. Students are also introduced to strategies for setting personal goals, managing time, and managing the stress that results from study or work and builds on positive group dynamics and setting expectations for student success
Business Computer Applications [BCA4]
This course presents an introductory look at the Microsoft Office 2016 productivity applications Word, PowerPoint and Excel, and the Windows environment in which they run. It covers the fundamentals of organizing files and folders, of drafting business documents, of creating presentations, and of reporting data in spreadsheets. This course relies entirely on practical hands-on activities that allow you to learn the concepts by practicing them on a regular basis and obtaining feedback immediately.
Effective Business Writing [EBWO]
The workplace of the twenty-first century demands excellent communications skills. The focus of this course is on learning writing techniques that ensure effective business communication: Achieve an effective style by using precise verbs, concrete nouns, and vivid adjective; Write memorandums and e-mail messages that deliver information and make requests; Write letters and memorandums that request information concisely and promote goodwill; Apply skillful writing techniques in refusing requests; Compose carefully planned sales letters; Write letters of appreciation, congratulation, sympathy, recommendation, and introduction; Write effective formal and informal reports ;Write a formal report including data, using tables, charts, and graphs.
Marketing [MKGO]
Marketing and sales are the key elements in the success of a business. This course provides an overview of the many elements of marketing, including developing, pricing, promoting, selling, and distributing various types of goods and services nationally and internationally.
Business Math [BMT4]
The Business Math course is an introduction to the use of mathematics in business with an emphasis on finance, accounting and investment. It begins with an overview of the fundamentals of arithmetic and algebra, then moves on to typical business applications and teaches students how to perform various mathematical calculations used in the business world.
Business Essentials [BESO]
This module explores a variety of topics in business organization, operations and management. The history of business in Canada and major forms of business ownership are discussed. Students learn about planning and organizing the structure a business enterprise, managing and maintaining its operations. The concepts of quality and productivity are introduced. The use of the latest information systems and communication technology in conducting business is also covered.
Bookkeeping and Financial Accounting - Level I [BF1O]
This course is an introduction to the fundamental principles and practices of accounting as a device for reporting business activity. It provides the student with an understanding of the underlying theory and principles of accounting. The construction of financial statements as they evolve from business transactions and records is emphasized using the rules of double-entry bookkeeping. In addition, adjusting journal entries and everyday transactions for both service and retail businesses are recorded coupled with the preparation of basic financial statements.
Computerized Accounting with Sage 50 Level I [SI1O]
Accounting procedures in a computerized environment are examined using the General, Payables and Receivables modules of Sage 50 Accounting: general ledger setup, accounts receivable setup, accounts payable setup, recording of transactions using sage 50 accounting, and period end procedures using Sage 50 accounting.
Entrepreneurship [ENT4]
The material for this course was created for you and thousands of dreamers like you who want to start your own business. Most first-time entrepreneurs start out with little more than an idea. This course lets you combine your vision with the practical approach and shows you how to make your idea into a functional business plan.
Human Resources [HREO]
Employees are the most valuable asset of a business and all aspects from hiring to performance appraisal are examined utilizing the case study approach.
Introduction to Management Information Systems [IMISY]
Information and data are the fuel that drive businesses today. Managing, protecting, accessing and analyzing information in a timely manner is the cornerstone of a company’s decision making processes leading to intelligent business decisions. This course provides an overview of the various information systems that are essential parts of business processes in today’s global business landscape. The course starts with an exploration of general information systems and resources such as computer systems, Database systems, data warehousing and the personal, legal and ethical issues that surround information systems. Students will learn about the various systems that support data communication, e-commerce, cloud computing and global information systems in a connected world. Finally, the course will explore enterprise level management information systems that support an organization’s various activities.
Fundamentals of Management [MNGMT]
This course aims to build upon the student’s fundamental knowledge of business in general with a particular focus on management. Students will explore the management skills that are essential in today’s business environments. Students will explore the role of management in areas of planning, organizing, leading and controlling processes. The course will explore topics in management in small, medium and large enterprises, planning and strategic management, operations management, human resources management, leadership, motivating employees, working with groups and teams and managing innovation and change.
Strategic Web Design [STWBD]
In this course, students will be able to create a search engine-friendly website. Students will be introduced to the website planning process, and discover the web design tools, principles and strategies that will allow them to design create and publish a fully functional web site. Students will become familiar with web hosting principles and integrate social media effectively on their websites. Topics include publishing fundamentals, graphic design principles and the creative aspect of web design, website security and analytics, Integration of e-commerce components such as shopping carts, Customer Relationship Management and loyalty programs. Finally, students will learn to integrate multimedia, online advertising and streaming channels to their websites.
Digital Marketing Fundamentals [DGMKF]
In this course students will learn the key concepts of digital marketing. The course will explore the importance of branding, audience reach and demographics in the marketing strategies. Students will learn how to utilize analytics and the importance of goals as part of the marketing processes. The course will explore the importance of domain names, keywords and how to leverage Search Engine Optimization strategies. Pay Per Click, Online marketing, email marketing and budgeting are also discussed within the context of this course.
Social Media Marketing Strategies [SMMKS]
After completing this course, students will be well-versed in how to use the right social media platform(s) and how to best utilize the features offered by each platform to enable them to help corporations to reach their target audience and achieve their goals. Seven channels are examined in-depth: Facebook, Twitter, Instagram, LinkedIn, YouTube, Yelp, and Pinterest. For each of the channels, the course will explore the following aspects:
Career and Employment Strategies [CESO]
In addition to learning career-oriented skills, students learn how to get a job in their chosen profession. Our Employment Services department will assist the graduate in resume writing, as well as preparing for job interviews. Our staff is sensitive to current job market trends and the needs of employers in each local market. Our graduates receive guidance and training to use career tools that help job seekers build a better resume and cover letter, manage an online portfolio, hone interviewing skills, and develop a personal brand online. Students will have the use of a computer lab which has unlimited Internet access, as well as job search resources. Facilitators will also be made available to advise on job finding resources, interview skills and techniques and to carry out mock interviews. This course also looks at the planning, preparation, execution, and follow-up stages of an interview: How people find jobs; Employer expectations; Presenting an enthusiastic attitude; Focusing on the right job and the hidden job market; Transferrable skills; Thank you letters; Effective telemarketing; Handling objections, self-confidence, and self-esteem; Individual counselling and coaching.
Practicum [BDM199]
Students will be placed in actual workplaces related to their field of study and will be expected to act as a regular employee in order to gain the valuable real-world experience that so many employers seek. Students are encouraged to find their own work experience placement; however, once placed, continuation in that placement is mandatory.
Admission
Benefits of this program
Employment Opportunities
Admission
Benefits of this program
Employment Opportunities
Gain a distinct advantage by earning industry-recognized certifications that validate your expertise and skills in key areas such as digital marketing, project management, and CRM. Our program prepares you to succeed, whether you're advancing, switching careers, or starting your own business. Invest in yourself and join a community of certified professionals shaping the digital economy.
I remember [my student] coming to my office and saying, Filiberto, 'I came to shake your hand to thank the entire staff for helping me. I am about to graduate! I'm now going to go back to the community and help the same way that some people helped me come around. I've changed my life thanks to CDI College!'
Filiberto R.
Campus Director CDI College
One of my favourite aspects of working as a Campus Director is the opportunity to positively impact students' lives. I am greatly fulfilled by the opportunity to provide them with educational opportunities and support them in achieving their goals.
Tazeen A.
Campus Director CDI College
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