Diploma Program
This program can be offered at the campus(es) below. Please contact the campus of your choosing for program availability and delivery methods.
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Median Wage
$41 /hour
*Jobbank.gc.ca; 2024;
In the Business and Digital Marketing Management diploma program, you will gain a solid understanding of the business skills required for working in entry-level business management positions or for operating your own business. The 21st century digital, mobile, and social media landscape has transformed how businesses market, promote, and sell their products and services, and manage their client relations.
This program is approved by the Private Training Institutions Branch (PTIB) of British Columbia. CDI College is designated by the Education Quality Assurance (EQA).
Student Success Strategies
The purpose of this course is to provide students with the knowledge, skills and study techniques to help foster effective learning and a positive educational experience. This course explores two components of learning styles, Multiple Intelligence-based theory and Personality Spectrum – MBTI-based theory, and how learning styles and personality types affect learning. The course will cover the importance of values, their relationship to goals and goal setting. Strategies for setting personal goals, prioritizing tasks, managing time, and the stress that results from study or work situations will be explored and practiced through active participation in learner-centred activities. Effective study habits, techniques for preparing for tests and productive note taking strategies are key topics of this course that will provide the students with the necessary skills and attitudes to be successful in school. Having a sound understanding of financial, money, credit and debt matters and their implication on our lives is critical knowledge to have. Students taking this course will benefit from completing the Financial Management Workshops, which provides comprehensive coverage of financial and money management skills that will allow them to better save, budget, and manage their money and financial situations.
Microsoft Word
This course introduces the students to word processing with Microsoft Word 2016. Relying very heavily on a hands-on practical training approach, students learn by doing through skills based simulations, training and assessments. The course starts with an overview of Microsoft Office 2016 where you will learn about the common features of the Office applications and file management fundamentals. The course then focuses on the core features of Microsoft Word where students learn proper document formatting, organization and editing using the tools and features of the ribbon. The course will then continue with more advanced topics such as working with tables, lists, objects, templates footnotes and endnotes and mail merges. Finally the course will explore the collaboration features of Word 2016 that allow users to share and collaborate on documents through the use of track changes, sharing and reviewing and the use of OneDrive.
Effective Business Writing
The workplace of the twenty-first century demands excellent communication skills. The focus of this course is on learning writing techniques that ensure effective business communication.
Business Math
The Business Math course is an introduction to the use of mathematics in business with an emphasis on finance, accounting and investment. It begins with an overview of the fundamentals of arithmetic and algebra, then moves on to typical business applications and teaches students how to perform various mathematical calculations used in the business world.
Business Essentials
This module explores a variety of topics in business organization, operations and management. The history of business in Canada and major forms of business ownership are discussed. Students learn about planning and organizing the structure a business enterprise, managing and maintaining its operations. The concepts of quality and productivity are introduced. The use of the latest information systems and communication technology in conducting business is also covered.
Accounting Fundamentals 1
This course is an introduction to the fundamental principles and practices of accounting as a device for reporting business activity. It provides the student with an understanding of the underlying theory and principles of accounting. The construction of financial statements as they evolve from business transactions and records is emphasized using the rules of double-entry bookkeeping. In addition, adjusting journal entries and everyday transactions for both service and retail businesses are recorded coupled with the preparation of basic financial statements.
Entrepreneurship
The material for this course was created for you and thousands of dreamers like you who want to start your own business. Most first-time entrepreneurs start out with little more than an idea. This course lets you combine your vision with the practical approach and shows you how to make your idea into a functional business plan.
Human Resources
Employees are the most valuable asset of a business and all aspects from hiring to performance appraisal are examined utilizing the case study approach.
Fundamentals of Management
This course aims to build upon the student’s fundamental knowledge of business in general with a particular focus on management. Students will explore the management skills that are essential in today’s business environments. Students will explore the role of management in areas of planning, organizing, leading and controlling processes. The course will explore topics in management in small, medium and large enterprises, planning and strategic management, operations management, human resources management, leadership, motivating employees, working with groups and teams and managing innovation and change.
Introduction to Management Information Systems
Information and data are the fuel that drive businesses today. Managing, protecting, accessing and analyzing information in a timely manner is the cornerstone of a company’s decision making processes leading to intelligent business decisions. This course provides an overview of the various information systems that are essential parts of business processes in today’s global business landscape. The course starts with an exploration of general information systems and resources such as computer systems, Database systems, data warehousing and the personal, legal and ethical issues that surround information systems. Students will learn about the various systems that support data communication, e-commerce, cloud computing and global information systems in a connected world. Finally, the course will explore enterprise level management information systems that support an organization’s various activities.
Strategic Web Design
In this course, students will be able to create a search engine-friendly website. Students will be introduced to the website planning process, and discover the web design tools, principles and strategies that will allow them to design create and publish a fully functional web site. Students will become familiar with web hosting principles and integrate social media effectively on their websites. Topics include publishing fundamentals, graphic design principles and the creative aspect of web design, website security and analytics, Integration of e-commerce components such as shopping carts, Customer Relationship Management and loyalty programs. Finally, students will learn to integrate multimedia, online advertising and streaming channels to their websites.
Digital Marketing Fundamentals
In this course students will learn the key concepts of digital marketing. The course will explore the importance of branding, audience reach and demographics in the marketing strategies. Students will learn how to utilize analytics and the importance of goals as part of the marketing processes. The course will explore the importance of domain names, keywords and how to leverage Search Engine Optimization strategies. Pay Per Click, Online marketing, email marketing and budgeting are also discussed within the context of this course.
Social Media Marketing Strategies
After completing this course, students will be well-versed in how to use the right social media platform(s) and how to best utilize the features offered by each platform to enable them to help corporations to reach their target audience and achieve their goals. Seven channels are examined in-depth: Facebook, Twitter, Instagram, LinkedIn, YouTube, Yelp, and Pinterest. For each of the channels, the course will explore the following aspects:
Customer Relations and Interpersonal Skills
In business, as in other interpersonal contact, the impression formed in the first 10 to 15 seconds is crucial to the success of the relationship. The importance of the customer and of customer relations to business success is examined through case studies and role-playing. Students will learn relevant theories of human behaviour and how they may be applied to improve customer relations.
Project Management
Project Management has become essential in all areas of modern organizations. This course will develop the core set of technical and managerial skills needed to successfully perform all the steps needed in managing a project. The objective of this course is to explore both the technical and social components of project management. The course introduces students to the fundamentals of project management as well as provides an opportunity to apply these fundamentals in the analysis of case examples and in-depth exploration of project management issues. As such, the course provides an equal blend of lecture-based and experiential learning opportunities.
Marketing
Students are provided an introduction to marketing practices focusing on problem definition and solution. Topics will include marketing concepts, marketing strategies, and buyer behaviour. The product promotion, distribution, pricing and public relations model are emphasized.
Business Law
An introduction to Canadian business law is provided by using the case study approach that leads to a grasp of the key elements. The emphasis is on the application of the law to practical business situations.
Career & Employment Strategies
In addition to learning career-oriented skills, students learn how to get a job in their chosen profession. Our Employment Services department will assist the graduate in resume writing, as well as preparing for job interviews. Our staff is sensitive to current job market trends and the needs of employers in each local market.
Our graduates receive guidance and training to use career tools that help job seekers build a better resume and cover letter, manage an online portfolio, hone interviewing skills, and develop a personal brand online.
Students will have the use of a computer lab which has unlimited Internet access, as well as job search resources. Facilitators will also be made available to advise on job finding resources, interview skills and techniques and to carry out mock interviews.
This course also looks at the planning, preparation, execution, and follow-up stages of an interview:
Business and Digital Marketing Management Practicum
Students will be placed in actual work places related to their field of study and will be expected to act as a regular employee in order to gain the valuable real world experience that so many employers seek. Students are encouraged to find their own work experience placement; however, once placed, continuation in that placement is mandatory.
Admission
Benefits of this program
Employment Opportunities
Admission
Benefits of this program
Employment Opportunities
Gain a distinct advantage by earning industry-recognized certifications that validate your expertise and skills in key areas such as digital marketing, project management, and CRM. Our program prepares you to succeed, whether you're advancing, switching careers, or starting your own business. Invest in yourself and join a community of certified professionals shaping the digital economy.
Our extensive network and reputation for excellence ensure that graduates are in high demand in today's competitive job market. Prepare to excel in sought-after roles with renowned companies and unlock limitless career opportunities. Elevate your career trajectory and secure your future with our program tailored to meet the demands of industry leaders.
My practicum was amazing. It helped me land a dream job right out of it, right where I wanted to be in my career.
Diana B.
Business Programs Graduate
After completing the Business and Digital Marketing Management program, I've seen a remarkable transformation in my career prospects. The hands-on training and industry certifications provided a solid foundation for success in the dynamic world of digital marketing. I highly recommend this program to anyone looking to excel in the ever-evolving landscape.
Sarah M.
Business and Digital Marketing Management Graduate
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