March 28, 2017 | Alberta
Explore
digital marketing fundamentals, web design, and social media strategies.
With an emphasis on business fundamentals and emerging
digital technologies, CDI College’s
Business
Administration Management program is
perfect for those who want to develop an up-to-date skill set that meets the
needs of prospective employers.
There has been a significant change in how businesses
approach product marketing and consumer engagement, and with that change comes
a demand for individuals who possess a certain set of skills that can help
extend a brands reach across social media platforms and other digital channels.
”It’s safe to say that traditional advertising, with its
focus on "one way" communications to the consumer, emphasis on TV and
radio, and reliance on fuzzy consumer data, is closer to death's door than
ever. In its place, we're seeing a revolution in how the savviest brands are
engaging and shaping consumer behaviors with a combination of community-driven
live events that carry a strong prestige factor, social media-driven
online communities and key individual "influencers" who straddle both
worlds and whose support for any brand can mark the difference between success
and failure.” – Ross Gerber (Forbes.com)
The
Business
Administration Management program at CDI College has been purposefully
designed to address the growing demand for digital skills, experience, and
knowledge. Within the program, you will explore how digital, mobile, and social
media has transformed the modern business market and how business owners
utilize these tools to promote and sell their products/services. You’ll gain
invaluable knowledge on when to use the right channels to get your business
messaging across and build on key administration skills needed in every
industry.