Diploma Program
This program can be offered at the campus(es) below. Please contact the campus of your choosing for program availability and delivery methods.
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In Class
Online
Blended
Median Wage
$29 /hour
*Jobbank.gc.ca; 2025
This program will explore how marketers can use these tools to promote and expand their business. Upon graduation, you'll have the essential knowledge and skills necessary to plan and execute e-media marketing campaigns as part of a business-based digital marketing strategy. Additionally, you'll learn the skills and business analytics necessary to effectively use advanced digital tools and techniques that are now an essential component of effective digital marketing strategies.
CDI College is registered as a private vocational institution under The Private Vocational Institutions Act.
Student Success Strategies [SSS4]
The purpose of this course is to provide students with the knowledge, skills and study techniques to help foster effective learning and a positive educational experience. This course explores two components of learning styles, Multiple Intelligence-based theory and Personality Spectrum – MBTI-based theory, and how learning styles and personality types affect learning. The course will cover the importance of values, their relationship to goals and goal setting. Strategies for setting personal goals, prioritizing tasks, managing time, and the stress that results from study or work situations will be explored and practiced through active participation in learner-centred activities. Effective study habits, techniques for preparing for tests and productive note taking strategies are key topics of this course that will provide the students with the necessary skills and attitudes to be successful in school. Having a sound understanding of financial, money, credit and debt matters and their implication on our lives is critical knowledge to have. Students taking this course will benefit from completing the Financial Management Workshops, which provides comprehensive coverage of financial and money management skills that will allow them to better save, budget, and manage their money and financial situations.
Business Computer Applications [CA-BCAPP]
This course presents an introductory look at using a Windows environment computer and the Microsoft Office Suite (Word, Excel, and PowerPoint). It covers the fundamentals of organizing files and folders, drafting business documents, creating presentations, and reporting data in spreadsheets. Students will have the opportunity to integrate their new skills in office communications tools in assignments related to their program of study. This course relies heavily on practical hands-on activities that allow you to learn the concepts by practicing them on a regular basis.
Marketing [MKT4]
Students are provided an introduction to marketing practices focusing on problem definition and solution. Topics will include marketing concepts, marketing strategies, and buyer behaviour. The product promotion, distribution, pricing and public relations model are emphasized.
Effective Business Writing [EBW4]
The workplace of the twenty-first century demands excellent communication skills. The focus of this course is on learning writing techniques that ensure effective business communication.
Statistics [CA-STATS]
This course provides students with the opportunity to review fundamental mathematical skills and apply them in a variety of business contexts. Students will learn fundamental statistical concepts and processes such as working with data, determining probabilities, variance, means, standard deviations, sampling processes and basic regression analysis
Digital Photography [CA-DGPHY]
This course introduces students to the fundamentals of digital photography. Through guided field trips and in-class practice you will learn how to make the best use of your camera, compose and make photos under various light conditions, and recognize the differences between photographs and snapshots. You will learn to manage and edit photos with Adobe Bridge and Adobe Camera Raw (ACR).
Photoshop [CA-PHTSP]
This course begins with covering the key techniques for working with Photoshop. Students will learn the key elements of the Photoshop interface, and how the tools and features of this popular software can be used to edit images. Students will learn to use precise selection control to correct a wide range of lens-based errors, interactively transform their images with a variety of tools, effects and filters. With a focus on the key features and tools of Photoshop, students will work with layers, masks, channels, brushes and vector drawing techniques to prepare images for both Web and print production. The course then moves on to more detailed advanced features of Photoshop including raster based painting for illustrations, 3-D, video and animation techniques, colour controls, etc. Students will also learn to use the techniques for designing with advanced layering and image compositing techniques, working with actions scripts, batch processes and other time saving options.
Introduction to Social Media [CA-INTSM]
This course provides the student with an overview of social media its evolution and how it has come to occupy such an important role in how companies do business and connect with their customers. The course will explore how social media can be integrated into a company’s traditional and online marketing initiatives. Students will learn how to leverage social media and its tools to implement reputation management, customer service, marketing, contests and other strategies. The importance of defining and setting goals as well as identifying the appropriate key performance indicators will be covered. The course will provide an overview of the various social media platforms, examine their similarities and differences and these can be leveraged for different marketing initiatives. Students will learn how to plan a social media persona and explore the fundamental features and functionality of the different platforms such as hashtags, sharing, and tagging.
Content Outreach [CA-CNTOR]
In the social media world, going viral is a good thing! The goal of creating content and posting it to social media platforms is to have it go viral. This course focuses on the techniques and methods and strategies used to create content that is shareable with the intent of having it go viral. Students will learn sharing and collaborative strategies, hashtags and the creation of contests specifically to achieve the intended goals.
Content Creation [CA-CNTCR]
Content posted to social media platforms is potentially viewed by millions of viewers. It is imperative that the content is appropriate and meets the goals of the posting. This course will explore the different types of content that is posted to social media. Students will learn to write as their online persona and explore the different writing styles. The do’s and don’ts of writing are examined to ensure content has the desired effect. Students will learn to write with the purpose of responding to criticism and manage reputation. Finally students will learn how to write for marketing purposes including sales and lead generation. This course is rooted in the exploration of the use of Google AdWords to create keywords and ad copy configurations resulting in winning ad copy and pay-per-click campaign optimization.
Facebook [CA-FCEBK]
Facebook is without question one of the most recognized and used social media platform. It goes without saying that it is an extremely important if not crucial platform when it comes to social media marketing initiatives. This course will provide a more in depth look at Facebook the platform, its role, its use, tools and its features in particular how these lend themselves well to social media marketing initiatives. Students will discover Facebook blueprint curriculum and certification paths. The course will explore the concept of organic posts versus promoted posts and advertising in relation to Facebook.
Twitter [CA-TWTTR]
This course will provide a more in depth look at the Twitter platform, its role, its use, tools and its features in particular how these can be used for social media marketing initiatives. The course will explore the concept of organic posts versus promoted posts and advertising in relation to Twitter. Students will learn how to implement marketing strategies and initiatives using Twitter as the deployment vehicle, use twitter to reach and maintain a community and reach influencers and other members to grow a community. The course also explores how to create and manage Twitter Ads and build a content creation strategy.
Instagram [CA-ISTGR]
This course provides an overview of the Instagram Platform and its primary function as a mobile photo and video sharing service. Students will learn how marketing initiatives work in the Instagram platform. The course will explore and compare organic posts, promoted posts and advertising in the Instagram platform. This course will explore how to use Instagram to build your brand with the power of pictures
Other Platforms - Snapchat, Reddit, LinkedIn, etc. [CA-OTPLT]
The purpose of this course is to provide the students with an overview of additional Social Media platforms. Students will be provided with an overview of the function role and tools associated with a variety of newer or more specialized social media platforms including SnapChat, Reddit, LinkedIn and others. By gaining an understanding of the target audiences for these platforms, students will learn when to use these platforms and what types of marketing initiatives can be supported by them. Students will discover and explore the advertising opportunities within each platform.
YouTube [CA-YTUBE]
YouTube is the most popular video sharing platform. This offers a multitude of possibilities for businesses to efficiently expose and display their products directly to potential customers globally. This course will explore in greater depth the marketing potential attached to YouTube. Students will start by exploring the features and use of industry standard video editing software allowing them to gain skill in the production and editing of video sequences that can be used within the YouTube platform. Students will explore the platform, its function, role, its features and tools and in particular how these can be leveraged for marketing strategies. Students will discover Google YouTube curriculum for YouTube ads and how it is used. Finally, the course will explore organic videos versus promoted videos versus advertising in relation to YouTube.
Social Media Aggregators and Monitors [CA-SMALT]
Knowing what people and competitors are saying about you and your business is crucial information that allows a business to react and respond to trends, public image and ultimately make important decisions that impact the business as a whole. In this course students will discover how to capture what others are saying about you and your business. The course will explore the different social media tools and software available to aggregate and find what others are saying. Students will learn how to capture KPI’s, sentiment, followers, negative content and complaints.
Future Trends [CA-FTRTR]
This course is intended as a wrap-up course to explore future trends in social media and how the future trends may impact social media marketing. After a firm understanding of the present status of social media in the marketing landscape, students will gain insight into where social media is headed and its evolving role in marketing. Students will discover not only full integration of social media marketing strategies into one’s online profile but also how they tie into one’s offline marketing initiatives.
Analytics [CA-ANLTC]
Digital data analytics is used to gain insights into consumer behaviors with data being collected from all forms of digital internet traffic. By analyzing data, students will gain insights into marketing effectiveness and assess potential business opportunities in the internet space. Students will study measurement, collection, analysis and reporting of digital data to understand and optimize marketing channels. In this course, students will utilize digital data tracking systems for data usage and marketing metrics, interpreting results so that they can create, convert and enhance customer relationships.
Digital Strategy and Planning [CA-DSPLN]
This course will provide the student with the know-how to effectively plan, budget and resource social media marketing campaigns. Students will develop the skills to create a social media marketing strategy. Everything from budgeting, personnel selection and analytics, to reputation management and social customer service is covered in this course. Students will be able to integrate the use of Google AdWords and Google Analytics as part of a complete social media solution.
Social Media Final Group Project [CA-SMGRP]
This course will provide the students with the opportunity to integrate their acquired knowledge and skills to create a social media strategy for a company of choice. Students will be required to create a variety of social media profiles and integrate them into an online/offline strategy. By the end of this course students will have successfully accumulated content to comprise a portfolio of their work.
Career & Employment Strategies [CES4]
In addition to learning career-oriented skills, students learn how to get a job in their chosen profession. Our Employment Services department will assist the graduate in resume writing, as well as preparing for job interviews. Our staff is sensitive to current job market trends and the needs of employers in each local market.
Our graduates receive guidance and training to use career tools that help job seekers build a better resume and cover letter, manage an online portfolio, hone interviewing skills, and develop a personal brand online.
Students will have the use of a computer lab which has unlimited Internet access, as well as job search resources. Facilitators will also be made available to advise on job finding resources, interview skills and techniques and to carry out mock interviews.
This course also looks at the planning, preparation, execution, and follow-up stages of an interview:
Social Media Marketing Work Experience [MB-SMMWE]
This field placement prepares you for your transition to the workforce. The practicum will be completed in a business / marketing environment working under the supervision of experienced personnel. You will be provided with a description of duties you'll will perform on the job. At the end of the placement, the practicum host will provide an evaluation on your performance, and you will provide the college with an evaluation of the placement.
Admission
Benefits of this program
Employment Opportunities
OR
Admission
OR
Benefits of this program
Employment Opportunities
Gain a distinct advantage by earning industry-recognized certifications that validate your expertise and skills in key areas such as digital marketing, project management, and CRM. Our program prepares you to succeed, whether you're advancing, switching careers, or starting your own business. Invest in yourself and join a community of certified professionals shaping the digital economy.
Our extensive network and reputation for excellence ensure that graduates are in high demand in today's competitive job market. Prepare to excel in sought-after roles with renowned companies and unlock limitless career opportunities. Elevate your career trajectory and secure your future with our program tailored to meet the demands of industry leaders.
The instructors here at CDI College are very helpful. They go out of their way to make sure you understand the material being taught. The classrooms are small and intimate so teachers have a lot of one-on-one time.
Alba Z.
Business Programs Graduate
All of my instructors were very nice. They were very helpful and tried to give you the tools you need to succeed."
Sonja F.
Business Programs Graduate
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